Website ranking on Google with optimised on-page SEO

In this day and age, a business without an online presence will be driven out of existence in a short amount of time. The benefits of having a website are plenty.

However, having a website is not enough to be found online. The idea of “build it and they will come” sadly doesn’t apply for a majority of businesses. Especially ones that have a small budget or only a local presence.

At HR Web Design, we can help grow your business well after your new site has been built. Book in a free no-obligation consultation with us to figure out how we can drive leads and phone calls directly to your business.

How SEO works

Think about your actions when you need a product or service. Let’s say you woke up one day to find that your kitchen sink has a leaking pipe.

If you’re like most people, you will think to call a local plumber to come and fix the pipe as soon as possible. With the digital age taking hold, gone are the days where people search the yellow pages to find the phone numbers of their nearest plumbers. Instead, they turn to search engines like Google or Bing.

The power of attraction marketing takes a hold for plumbers in your area who turn up in the top results of these searches.

You can test out how your business performs by opening Google, searching your core service in your target business area. Are you one of the top 3 results under the paid ads?

If not, then it is likely your business won’t really be found online unless you pay for ads (which can get very expensive, very quickly). That’s where SEO steps in.

This is the marketing method that can get you found in those top spots.

How to compete on Google

So how do you beat the competition on Google and get your business found when there are over 3.5 billion searches per day?

Here’s the trick you don’t need to compete with everyone.

You only need to compete with your direct competitors in your local area.

On-page SEO is where you optimise your website with specific keywords so that Google and other search engines understand what your website is about and where you atre located.

SEO

Keyword Research:

This is the key to your website success, we work with you to find the best keyword combinations for your business, balancing volume, value and relevance so we target your site for the right customers and focus our energy on the keywords that really matter.

Competitor Research:

it is important to know who your competitors are, what they are doing and how well they are doing it. Competitor research will give us valuable insights into your marketplace and help us find the keywords that are going to give you the best return on your investment. It may also help us find new potential opportunities for your business online.

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